Essay on History of Nike and Ecommerce - 986 Words

History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike, originally known as â€Å"Blue Ribbon Sports† was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk, as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967, Blue Ribbon Sports opened up its first retail store in Santa Monica, California. In 1971, Blue Ribbon Sports and Onitsuka Tiger’s relationship was coming to a closure. BRS was ready to launch its own line of footwear, which would call attention to the newly designed Swoosh. The swoosh was first†¦show more content†¦But Slowly).† Philip H. Knight, chairman and CEO of Nike, was quoted as saying, â€Å"With the Internet, we have an opportunity to recapture a level of intimacy and our consumer and simultaneously drive potential buy ers to our retail partners (Nike Runs With E-Commerce†¦But Slowly).† Nike’s experiment with e-commerce was initially a three-month offer available only in the United States. Nike offered some of its â€Å"Nike Alpha Project† items online, including footwear, apparel and equipment for sports like soccer, tennis, and basketball. This was initially a three-month limited time offer to give Nike the opportunity to test the waters of online selling and to face the challenges that every new e-commerce site encounters. Upon the initial testing, Nike opened up a more ambitious site with a wider product mix later in year of 1999. In 2006 Nike redesigned Nike.com. They added a faster search feature and more rich media to their website. In 2007 e-commerce represented about 1% to 2% of Nike’s total revenue of $16.3 billion. With 2% of all sales coming from the web, it was estimated that Nike posted about $326 million of revenue from e-commerce. Mark Parker, CEO of Nike said â€Å"Today I think we’re hovering around 1% to 2%, but we think that has potential to grow significantly† (Nike Steps Up its Commitment to E-Commerce). Parker also stated that â€Å"E-commerce today is a small percentage of our business relative to what we think it could or should be.Show MoreRelatedWhat Is The Semantic3s Product Data Apis?1121 Words   |  5 PagesProduct Data APIs We provide the ecommerce data that propels ecommerce innovation Semantic3’s product data APIs give you easy access to the world’s largest dynamic ecommerce database. You can seamlessly connect and get product data using UPCs, GTINs, EANs, or even product URLs and simple search terms. MatchMerged Data These APIs return data constructed by curating and merging data across multiple sources. Responses contain both static fields – product, brand and color – and site-specific fieldsRead MoreBecoming A Athlete And Sports Fan1710 Words   |  7 Pagescustomers with various skill levels become as successful as they can. This group of leaders is committed to giving creativity with affordable prices. According to the Adidas Company profile, the company has a plan to break records, make unforgettable history, and set the new trends. With the abundant amount of footwear, apparel and accessories, the Adidas Company is becoming more and more popular with new products always on the way. Located in Herzogenaurach, Bavaria, The Headquarters of Adidas sits andRead MoreNike : A Company For Innovation2059 Words   |  9 PagesNike has been a model company for innovation and growth over the years as a leading manufacturer of athletic footwear, clothing and equipment around the world. Much has been made about how Nike has achieved such success and whether or not this success is sustainable. By analyzing Nike using Porter’s five forces, one can see just how they achieved success according to this model and how they will sustain it when looking towards the future. Nike also has been able to implement unique pricing andRead MoreSocial Media in India1910 Words   |  8 PagesSOCIAL MEDIA STRATEGY INDIA July, the 26th, 2013 INDEX - SOCIAL MEDIA IN INDIA: SOME FACTS NUMBERS - SOCIAL MEDIA AND ECOMMERCE IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA SOCIAL MEDIA - STRATEGY PROPOSAL Limbara Srl / All rights reserved / 2013 SOCIAL MEDIA IN INDIA More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last years total. Doubledigit growth in users will mean that by 2014, 83%Read MoreNike E-Business Essay2179 Words   |  9 Pages1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012,Read MoreConsumer Behavior Towards Online Shopping18477 Words   |  74 Pagesfashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FIFA, John Miller, Indigo Nation etc. to offer a wide range of current season merchandise from these brands Myntra currently offers products from more than 200 Indian and international brands. These include shoes for running, tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders like Nike, Puma, Converse, Adidas, Decathlon, Reebok, LeeRead MoreHistory of Adidas5787 Words   |  24 PagesThe company is held in esteemed regard throughout the sporting world and its athletes, by producing sports footwear, apparel and accessories that are both innovative and of the highest quality. This reputation has been forged from a rich 80 year history of creating such products mixed with an undesired passion for sport and its culture3. For the adidas group to maintain this innovative mindset In modern times, they have to employ teams of designers, product developers and biomechanical experts atRead MoreCustomers Behaviour in E-Commerce in China17665 Words   |  71 Pagesnetwork to achieve market share and increase profit purposes. The company, which t he thesis is concentrated on, is a company involved in online e-commerce in China. The purpose of the study is to collect the primary data about customer behaviour in ecommerce through an in-depth interview. Furthermore, a questionnaire was chosen for case analysis in the thesis. As a result of the study, the company still has a long way to improve itself in e-commerce in the future. In addition, the marketing strategiesRead MoreGap, Inc. Portfolio Analysis5707 Words   |  23 PagesPiperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans retiling store, Gap, Inc. today has a market value of $13.32 billions. Throughout its history, Gap, Inc. has established itself as a leader in the industry. History: In July 1969, Donald Fisher and his wife Doris went to buy a pair of Levi’s jeans in a department store. But they could not find a pair that would fit him, which led them to feel that the demand of jeansRead MoreNew Product Development And Its Branding Strategy Essay3848 Words   |  16 Pagesto the administrations and encounters that you give. Brands recognize and separate an organization s offerings to clients and different gatherings. A brand is more than a name (or imprint). Other brand components, for example, logos and images (Nike s swoosh and McDonalds golden arches), bundling (Coke s shape bottle and Kodak s yellow and dark film box), and trademarks (BMW s Ultimate Driving Machine and VISA s It s Everywhere You Want to be) assume a critical marking part as well

The Importance Of Pharmacist Care At The Management Of...

Importance of Pharmacist Care in the Management of Cardiovascular Disease Risk Factors Cardiovascular disease is the leading cause of mortality and morbidity in adults worldwide and it accounts for approximately one-third of mortality in Canada and in the United States. Elevated blood pressure (BP) is also another major cause of death worldwide. The reduction of BP is a cornerstone of the prevention of cardiovascular disease (CVD), there are numerous hypertensive patients that do not achieve adequate blood pressure control. In the United States in 2009-2010, there was an estimation of 53% of all hypertensive people and 40% of treated hypertensive people had uncontrolled BP. The lower rates of blood pressure control have been reported in European countries. Interventions to improve the management of CVD risk factors are needed because patients may have difficulties accessing their primary care physicians and health care costs are rapidly rising, greater use of community-based models o f care has been proposed. Pharmacists are highly accessible health care professionals because of their knowledge of drug therapy and their computerized medication records, they are well positioned to provide the necessary medication instructions to patients to improve safe medication use and are in collaboration with primary physicians to assist in preventive CVD care. There are numerous studies that showed beneficial interventions of pharmacists in medication use, identification of patientsShow MoreRelatedCombating Type 2 Diabetes Epidemic in America Essay2099 Words   |  9 Pagesrising and has doubled over the last 30 years to 23 million (Campbell). 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This would consists of being knowledgeable on what diabetes actually is, how it works, the therapy that is required, how to monitor those who are diabetic, having vast understanding on the differences between medicationsRead MoreCongestive Heart Failure Essay6560 Words   |  27 PagesCongestive Heart Failure Armi Gonzales Western Governors University Congestive Heart Failure A. Investigated Disease Process Congestive Heart Failure is a condition in which the heart is unable to pump a sufficient amount of blood for the body to function. If the heart’s ability to pump blood decreases, blood and fluids may start to pool into the lungs and accumulate in the legs, ankles, and feet causing an edema, shortness of breath, and fatigue. 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(2000 Fort Worth tornado†) Tarrant County has a wide range of economy, with areas of extreme wealth, and areas of extreme povertyRead MoreCase Study Essay33967 Words   |  136 PagesPART ONE Medical-Surgical Cases 1 1 Cardiovascular Cardiovascular Disorders Case Study 1 Heart Failure Difficulty: Beginning Setting: Emergency department, hospital Index Words: heart failure (HF), cardiomyopathy, volume overload, quality of life X Scenario M.G., a â€Å"frequent flier,† is admitted to the emergency department (ED) with a diagnosis of heart failure (HF). She was discharged from the hospital 10 days ago and comes in today stating, â€Å"I just had to come to the hospital today because IRead MorePathophysiology of COPD3694 Words   |  15 PagesThis assignment will explain the pathophysiology of the disease process chronic obstructive pulmonary disease (COPD). It will examine how this disease affects an individual looking at the biological, psychological and social aspects. 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Furthermore with assistance of Gibbs model of reflection (as cited in Bulman Schutz, 2004) it will demonstrate how an experience altered an attitude.Read MoreCase Study on Hypokalemia8797 Words   |  36 PagesLiterature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7-8 Case Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Health History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Family Genogram†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Anatomy and Physiology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12-13 Pathophysiology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14-17 Nursing Assessment Tool†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18-20 Nursing Care Plans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21-23 Medical management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24-26 Laboratory Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27-30 Doctor’s order†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31-32 Nurse’s Notes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33-35 Patient’s Medications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 36-43 Nursing Theories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 44 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 45-46 Prognosis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Evolution Of American Diabetes Association3488 Words   |  14 Pagesdiabetes. Even though, diabetes is a complicated endocrine disease that most often results in patients having multi-organ dysfunction, such as: blindness, lower extremity amputation, kidney dysfunction and pancreas malfunction. Most people associate diabetes with bad food, bad genetics and a lack of exercise, which are definite risk factors (Polonsky, 2014). According to the American Diabetes Association (ADA), diabetes cost $174 billion in health care cost in 2007. This health disparity is what leads to

Music Industry and the Billboard Charts Essay Example For Students

Music Industry and the Billboard Charts Essay Since 1936, Billboard Magazine has been doing these calculations. The magazine now known as Billboard had its start all the way back in 1894, Two men, William H. Donaldson and James H. Henna, For the first four years of their publishing of these lists, they were called Hit Parades but in 1940 the Music Popularity Chart was born, and ever since, an album or songs ranking on this all-important Billboard Chart has been the definitive source tort success. Along the way in the last 70 years, many different genres in music have been defined and given their own separate Billboard charts. Concerts and tours are a primary way in which recording artist today can Our world is changing at an exponential pace with new technology The pop music industry of today has had to adjust to the shift from CDC to digital music files. Of all media, music is the most easily pirated and record companies have had to find ways to entice people to buy music legally again to support the artists and producers Who make these songs. With the advent and common usage Of the Internet beginning in the late sasss, piracy became a major concern for music producers and artists. The website Anapest was a pioneer in this illegal trade. Originally created by brothers John and Shawn Fanning and their friend Sean Parker, Anapest posted MPH files for free download of popular recording artists. Sean Parker, of course went on to Faceable fame, and was played in the 2009 movie The Social Network by Justine Timberline. Today, Anapest is owned by Best Buy and provides music files to be bought in a legal way, After Anapest, many other websites followed suit, most of which have been shut down in recent years, These included Aziza, Limier, Brasher, and cozens tot others. Apple was the first company to gain popularity in the legal download of music files with their tunes service. tunes now has over 250,000 tracks available for immediate download. Within the last two years, Amazon The music scene today, in the Fall of 2011, is in a state of flux in dealing with the technology of today. Bill The history of popular music is a fascinating one. With my 15 pages, I will kick at the history Of the Billboard charts, from albums and records to CDC to today, verge digital downloading is king. Ill look at some issues that face recorded music. Today, a song cannot be a hit single Without a music video. VIVO and Youth are keys to getting potential fans to pay attention, get Top 40 radio airplay, and sell singles and digital albums on tunes, Amazon, and other downloading sites. Pop music of the moment is driven by danceable beats, plenty of rap and hip hop styles mixed with synch and pop to what is affectionately known as whip-pop, and artists with larger than life persona.