Sunday, December 29, 2019

Essay on History of Nike and Ecommerce - 986 Words

History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike, originally known as â€Å"Blue Ribbon Sports† was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk, as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967, Blue Ribbon Sports opened up its first retail store in Santa Monica, California. In 1971, Blue Ribbon Sports and Onitsuka Tiger’s relationship was coming to a closure. BRS was ready to launch its own line of footwear, which would call attention to the newly designed Swoosh. The swoosh was first†¦show more content†¦But Slowly).† Philip H. Knight, chairman and CEO of Nike, was quoted as saying, â€Å"With the Internet, we have an opportunity to recapture a level of intimacy and our consumer and simultaneously drive potential buy ers to our retail partners (Nike Runs With E-Commerce†¦But Slowly).† Nike’s experiment with e-commerce was initially a three-month offer available only in the United States. Nike offered some of its â€Å"Nike Alpha Project† items online, including footwear, apparel and equipment for sports like soccer, tennis, and basketball. This was initially a three-month limited time offer to give Nike the opportunity to test the waters of online selling and to face the challenges that every new e-commerce site encounters. Upon the initial testing, Nike opened up a more ambitious site with a wider product mix later in year of 1999. In 2006 Nike redesigned They added a faster search feature and more rich media to their website. In 2007 e-commerce represented about 1% to 2% of Nike’s total revenue of $16.3 billion. With 2% of all sales coming from the web, it was estimated that Nike posted about $326 million of revenue from e-commerce. Mark Parker, CEO of Nike said â€Å"Today I think we’re hovering around 1% to 2%, but we think that has potential to grow significantly† (Nike Steps Up its Commitment to E-Commerce). Parker also stated that â€Å"E-commerce today is a small percentage of our business relative to what we think it could or should be.Show MoreRelatedWhat Is The Semantic3s Product Data Apis?1121 Words   |  5 PagesProduct Data APIs We provide the ecommerce data that propels ecommerce innovation Semantic3’s product data APIs give you easy access to the world’s largest dynamic ecommerce database. You can seamlessly connect and get product data using UPCs, GTINs, EANs, or even product URLs and simple search terms. 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